Why is working with an independent kitchen retailer a completely different experience?
A recent conversation with a client really struck a chord with me. She told me, “I didn’t even know people like you existed.”
She’d been through the process with a large high street retailer (Wren, in her case) and described it as frustrating, impersonal, and overwhelming. She felt rushed, unheard, and pressured to “sign today to secure the offer.” In the end, she was told the kitchen she wanted simply wasn’t possible.
That’s where I came in.
As an independent kitchen designer & retailer, my approach is completely different. I listen. I take the time to understand how you use your space, how you want it to feel, and what genuinely works for your lifestyle – not what fits into a pre-set showroom display. Together, we explored options that had been dismissed by the high street. I brought samples and talked through ideas in her home, where we could see and feel how they would work in the actual space.
I also project-managing the entire renovation from start to finish. She doesn’t have to juggle a list of tradespeople. I work with a trusted builder and fitter I’ve worked with for years to ensure the process is smooth and stress-free, as well as an electrician and plumber.
I hear stories like this far more often than I’d like. So, what’s the real difference between an independent designer and a high street retailer?
Independent vs High Street Retailer: What to Expect
| Independent Retailer (like me) | High Street Retailer |
| Personal consultation in your home | Visit to showroom |
| Tailored design for your space and lifestyle | Designs often limited to showroom stock |
| One point of contact from start to finish | Multiple departments and teams |
| Recommended local trades for a smoother process | Customer responsible for managing fitting and trades |
| Honest advice and no sales pressure | Frequent sales targets and “limited-time” offers |
| Fully project managed | Supply only, or fitting at extra cost |
| High quality, flexible product range through one trusted manufacturer | Some ranges limited or discontinued quickly |
| Turnaround from design to delivery in as little as 8 weeks | Can vary from weeks (flat pack) to 12–16 weeks (German ranges) |
Does Independent Mean More Expensive?
Not at all. I work with a single independent manufacturer who offers exceptional quality at a competitive price. Without the overheads of multiple showrooms or national advertising campaigns, I’m able to pass that value on to my clients.
Plus, I believe people buy into people. My clients often tell me that it’s my knowledge, personal service, and open communication that makes them feel confident to move forward. You’re not just buying a kitchen – you’re investing in a designer & retailer who’s with you from concept to completion.
The Result?
That client now has a kitchen she was told she couldn’t have. A space that works beautifully for her lifestyle, designed and delivered in a way that felt effortless and enjoyable.
If you’re thinking about a new kitchen and want someone to guide you through every step of the journey with honesty, creativity, and no sales pressure, I’d love to help.
Have a good week!
Vicky
